With over 20 years of experience in the creative industry, I am passionate about helping my clients convey their unique stories and values through meaningful branding. I believe that a brand is not just a logo—it's the connection it creates with its customers. That's why I take a deeply personal approach to branding, integrating brand archetypes with brand and color psychology to craft a narrative that resonates.

As a strong advocate for the role of psychology in branding, I understand how emotions can drive connection and influence purchasing decisions. Together, we’ll explore your brand's essence and ensure it truly speaks to your audience.

let's work together

  • 1. Brand Checklist & Style Brief  

    We'll kick off the process with a thorough brand checklist and style brief to understand your vision and objectives.

  • 2. Archetype Quiz  

    Discover your brand's archetype through a fun and insightful quiz that reveals the core personality driving your brand's narrative.

  • 3. Mood Board Creation  

    Next, we’ll meld our insights into a cohesive mood board that captures your brand’s essence and visual direction.

  • 4. Logo Design & Color Palette  

    From there, we'll dive into developing a distinctive logo and color palette that aligns with your brand's identity and appeals to your target audience.

examples:

rooted home mercantile

ouray shades

    Incredible attention to detail

    I absolutely loved working with Tara at Cheerful Collective! She truly understood the cozy, welcoming vibe I wanted for Rooted Home Mercantile and brought it to life beautifully. Her attention to detail is incredible, and she made the entire branding process feel effortless and fun. If you're looking for someone who just gets your vision and makes it even better, Tara is the one! Highly recommend! -Jessie

    Exactly what I wanted

    Tara at Cheerful Collective nailed the branding for Ouray Shades. She didn’t shy away from bold designs and fun colors, which was exactly what I wanted. Her creative insights made the whole process smooth and enjoyable. I will definitely be continuing to use Tara for future creative endeavors. -Eric

Let's Collaborate

Let’s work together to create a brand that not only stands out but also connects deeply with those you wish to inspire. Your brand’s story deserves to be told beautifully!

contact me