

Hi, I’m Tara Danae, the illustrator and surface pattern designer behind Cheerful Collective. A nurturer by nature, I have learned that my purpose is to meld the two—creativity and compassion. Through my artwork, I infuse joy and warmth into life's moments—wrapping each experience in beauty, connection and comfort. Each design I create serves as a heartfelt touchstone, whether it's a beautifully wrapped gift that brings a smile during times of celebration or a thoughtful gesture in moments of sorrow. My artwork adorns planners that help individuals navigate their lives, wallpaper that cradle new beginnings, and table linens that invite families to gather and share in their stories.
I strive for my art to feel like a warm hug—a gentle reminder that someone cares. I aim to create pieces that resonate during all seasons of life, creating a sense of home and connection in every little and big moment. Ultimately, my art is a celebration of life's journey, an invitation to cherish every experience with love and beauty.
Nestled in the picturesque suburbs of Denver, Colorado, I share my mountain-view home with my husband, children, and two delightful corgis. When I’m not busy creating, you can find me exploring local shops and eateries, seeking inspiration in street art or the mountains, or curling up on the sofa with my favorite people, an iced coffee in hand, indulging in true crime or heartfelt family films (usually with a dog).


Mission & Values
I strive to blend creativity with compassion, producing designs that elevate everyday experiences and nurture connections in every home.
- CREATIVITY: I believe in the power of imagination and storytelling, allowing my designs to reflect the beauty of life's moments.
- COMPASSION: I prioritize empathy and understanding, ensuring my art nurtures and supports my customers in all seasons of life.
- CONNECTION: I foster community and togetherness, creating designs that encourage meaningful interactions and shared experiences.
- JOY: I aim to inspire happiness and warmth through my art, reminding my customers to cherish and celebrate every moment of their lives.
- HONESTY: I embrace transparency and open communication—fostering trust and authenticity in every interaction.